Social media playbook

How Air Duct Cleaning Service should use social media to bring in customers

Showing up on social helps build trust and educate local customers who rely on recommendations for home services.

Where to post

FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
NextdoorHyper-local lead generation is key for home services like air duct cleaning.
InstagramBefore-and-after photos perform well to showcase cleaning results visually.
TikTokShort videos demonstrating cleaning processes can engage and educate potential customers.
YouTubeLonger form educational content and testimonials help build trust and authority.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Before-and-after air duct cleaning results.

Content angles that work for Air Duct Cleaning Service:

A post idea to steal

3 Simple Signs Your Air Ducts Need Cleaning Now
Wondering if your home's air ducts are due for a clean? Here are three easy signs to watch for that can improve your air quality and comfort!

Sample post

See the Difference: Our Latest Air Duct Cleaning Transformation
You won’t believe how much dust and debris we removed from this home’s ducts…
Image: before and after air duct cleaning photos

How eHandshake actually gets Air Duct Cleaning Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Air Duct Cleaning Service turn an online presence into paying customers.

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