Social media playbook
How Air Duct Cleaning Service should use social media to bring in customers
Showing up on social media builds local trust and educates homeowners about the importance and benefits of air duct cleaning.
Where to post
FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
NextdoorHyper-local lead generation is key for home services like air duct cleaning.
InstagramBefore-and-after photos perform well to showcase cleaning results visually.
TikTokShort videos demonstrating cleaning processes can engage and educate potential customers.
YouTubeLonger form educational content and testimonials help build trust and authority.
When to post
Best timeWeekday mornings and early evenings, 7-9am and 5-7pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after cleaning photos.
Content angles that work for Air Duct Cleaning Service:
- Dramatic before and after transformations
- Tips for improving indoor air quality
- Behind-the-scenes of cleaning process
- Customer testimonials and local reviews
Sample post
See What’s Hiding Inside Your Air Ducts!
You won’t believe the dust and debris we pulled out of this home’s vents…
Image: before and after photo of cleaned air ducts
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