Social media playbook
How Advertising Agency should use social media to bring in customers
Consistent social presence builds trust and demonstrates expertise to attract and retain business clients.
Where to post
LinkedInB2B networking and showcasing case studies attract clients and partners.
InstagramVisual portfolios and creative campaigns perform well for brand building.
YouTubeVideo content allows demonstration of campaign work and thought leadership.
TikTokShort-form creative content helps agencies showcase innovation and trends.
FacebookCommunity engagement and client testimonials support local and broad reach.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Showcasing recent successful campaigns.
Content angles that work for Advertising Agency:
- Client success stories and case studies
- Creative process behind campaigns
- Marketing tips and industry insights
- Behind-the-scenes agency culture
Sample post
How We Boosted Brand X’s Sales with a Viral Campaign
Discover the strategy behind our latest campaign that captured attention and drove results for Brand X…
Image: before and after campaign visuals
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