Social media playbook

How Advertising Agency should use social media to bring in customers

Consistent social presence builds trust and demonstrates expertise to attract and retain business clients.

Where to post

LinkedInB2B networking and showcasing case studies attract clients and partners.
InstagramVisual portfolios and creative campaigns perform well for brand building.
YouTubeVideo content allows demonstration of campaign work and thought leadership.
TikTokShort-form creative content helps agencies showcase innovation and trends.
FacebookCommunity engagement and client testimonials support local and broad reach.

When to post

Best timeWeekday mornings, 8-10am
How often3-4 posts/week

What to post

Your highest-leverage content: Showcasing recent successful campaigns.

Content angles that work for Advertising Agency:

Sample post

How We Boosted Brand X’s Sales with a Viral Campaign
Discover the strategy behind our latest campaign that captured attention and drove results for Brand X…
Image: before and after campaign visuals

How eHandshake actually gets Advertising Agency more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Advertising Agency turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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