How Elder Law Firm should use social media to bring in customers
Consistent online presence helps build trust and educates families on important legal protections for seniors.
Where to post
LinkedInProfessional networking and sharing legal insights attract elder law clients and referrals.
FacebookCommunity engagement and educational content reach older adults and their families effectively.
YouTubeVideo explanations of complex elder law topics help build trust and authority.
RedditNiche Q&A communities provide opportunities for answering elder law questions and lead generation.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple estate planning tips.
Content angles that work for Elder Law Firm:
Common elder law misconceptions
How to protect assets legally
Steps to set up power of attorney
Navigating Medicaid eligibility
A post idea to steal
5 Essential Steps to Start Your Estate Plan Today
Thinking about your future and your family's security? Here are five simple steps to get your estate plan started with confidence.
Sample post
Why Every Family Needs a Power of Attorney Document
Have you considered who would make decisions for you if you couldn’t? Understanding power of attorney can save your loved ones stress and confusion...
Image: friendly photo of attorney consulting with a senior client
How eHandshake actually gets Elder Law Firm more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Elder Law Firm turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.