Social media playbook

How Business Consulting Firm should use social media to bring in customers

Consistent online presence builds trust and positions the consulting firm as a knowledgeable, approachable resource for business owners.

Where to post

LinkedInProfessional networking and B2B content thrive here for consultants.
YouTubeEducational videos and case studies perform well for business coaching.
FacebookCommunity groups and event promotion are effective for client engagement.
InstagramVisual quotes and short tips help build brand presence.
ThreadsEmerging platform for text-based thought leadership among SMBs.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Early Evening (5-7pm)

What to post

Your highest-leverage content: Practical business growth tips.

Content angles that work for Business Consulting Firm:

A post idea to steal

5 Quick Ways to Boost Your Small Business Cash Flow
Struggling with cash flow? Here are five simple strategies I recommend to help keep your business running smoothly and your finances healthy.

Sample post

Is Your Business Ready for the Next Growth Phase?
Many businesses stall because they miss key growth opportunities — here’s what to watch for and how to prepare your team to scale…
Image: consultant discussing strategy with clients

How eHandshake actually gets Business Consulting Firm more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Business Consulting Firm turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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