Social media playbook

How Cosmetic dentist should use social media to bring in customers

Showing up on social helps cosmetic dentists build trust through visual proof and patient education.

Where to post

InstagramVisual before-and-after transformations build trust and attract clients seeking cosmetic improvements.
FacebookLocal community engagement and reviews help establish credibility and referrals.
NextdoorHyper-local recommendations connect with neighbors looking for trusted cosmetic dental care.
YouTubeEducational videos explaining procedures help demystify treatments and build patient confidence.

When to post

Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsEvening (6-8pm) · Morning (8-10am)

What to post

Your highest-leverage content: Before-and-after smile transformations.

Content angles that work for Cosmetic dentist:

A post idea to steal

5 Easy Ways to Keep Your Teeth White After Whitening
Just had your teeth whitened? Here are my top 5 tips to keep your smile bright and dazzling longer!

Sample post

See the Stunning Smile Makeover That Changed Everything
This patient’s transformation was incredible — find out how a few simple treatments can boost your confidence...
Image: before and after patient smile photos

How eHandshake actually gets Cosmetic dentist more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Cosmetic dentist turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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