How Orthodontist should use social media to bring in customers
Consistent social media presence helps build trust and educates potential patients about orthodontic options and care.
Where to post
FacebookLocal families and adults trust Facebook for community recommendations and educational posts about orthodontic care.
InstagramVisual before-and-after smile transformations and patient stories perform well to build trust and attract new clients.
NextdoorHyper-local platform where neighbors seek trusted local healthcare providers like orthodontists.
YouTubeEducational videos about orthodontic procedures and care help build authority and answer common patient questions.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsEvening (6-8pm) · Morning (8-10am)
What to post
Your highest-leverage content: Before-and-after smile transformations.
Content angles that work for Orthodontist:
Patient success stories
Orthodontic care tips
Myth-busting common misconceptions
Behind-the-scenes office insights
A post idea to steal
5 Easy Tips to Keep Your Braces Clean and Comfortable
Just got braces? Here are my top 5 simple tips to keep them clean and avoid discomfort — because a healthy smile starts with good care!
Sample post
See How This Smile Changed in Just 6 Months!
Curious what orthodontic treatment can do? Check out this amazing transformation from one of our patients who started just half a year ago...
Image: before and after smile photos
How eHandshake actually gets Orthodontist more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Orthodontist turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.