Social media playbook
How Roofing Contractor should use social media to bring in customers
Showing up consistently with visual proof and helpful info builds trust with homeowners who rely on reputation for roofing services.
Where to post
FacebookLocal lead generation and community trust-building through reviews and before/after photos.
InstagramVisual showcase of roofing projects and customer testimonials with strong engagement.
NextdoorHyper-local platform ideal for neighborhood referrals and service promotions.
TikTokShort videos demonstrating roofing work and tips attract homeowner interest.
YouTubeDetailed project walkthroughs and educational content build authority.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after project photos.
Content angles that work for Roofing Contractor:
- Completed roofing projects
- Customer testimonials and reviews
- Roof maintenance tips
- Local weather impact on roofs
Sample post
See How We Transformed This Roof in Just 3 Days!
This old, damaged roof was a headache for the homeowner — until our team stepped in with a full replacement that boosted curb appeal and protection…
Image: before and after photo of a recent roofing project
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