How Roofing Contractor should use social media to bring in customers
Consistent local social media presence builds trust and keeps your roofing services top of mind when homeowners need repairs or replacements.
Where to post
FacebookLocal lead generation and community trust-building through reviews and before/after photos.
InstagramVisual showcase of roofing projects and customer testimonials with strong engagement.
NextdoorHyper-local platform ideal for neighborhood referrals and service promotions.
TikTokShort videos demonstrating roofing work and tips attract homeowner interest.
YouTubeDetailed project walkthroughs and educational content build authority.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before and after roofing project showcases.
Content angles that work for Roofing Contractor:
Roof maintenance tips for homeowners
Common roofing problems and solutions
Customer testimonials and project stories
Seasonal roofing preparation advice
A post idea to steal
5 Easy Roof Maintenance Tips to Extend Your Roof's Life
Want to protect your home and avoid costly repairs? Here are my top 5 simple roof maintenance tips you can do yourself!
Sample post
Transform Your Home’s Look with a New Roof – See the Difference!
Check out this stunning before and after from a recent project... you won’t believe the transformation!
Image: before and after roofing project photo
How eHandshake actually gets Roofing Contractor more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Roofing Contractor turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.