Social media playbook

How Criminal Defense Law Firm should use social media to bring in customers

Showing up on social helps build trust and educate potential clients who often seek clear, accessible legal guidance before choosing representation.

Where to post

LinkedInProfessional networking and legal community engagement are strong on LinkedIn.
FacebookLocal client outreach and community trust-building happen effectively on Facebook.
YouTubeEducational videos and case explanations perform well to build credibility.
RedditNiche legal Q&A and advice sharing attract engaged audiences on Reddit.
XSome presence for news and legal commentary, but less client-focused.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Common legal rights explained.

Content angles that work for Criminal Defense Law Firm:

A post idea to steal

5 Things You Should Do Immediately After Being Arrested
Getting arrested is scary, but knowing the right steps can protect your rights—here are my top 5 tips you can use right away.

Sample post

What Really Happens After You’re Charged With a Crime
Many people don’t know what to expect once charges are filed—here’s a quick overview that might ease your mind…
Image: lawyer consulting with a client in office

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