Social media playbook

How Italian restaurant should use social media to bring in customers

Consistent local social presence builds trust and keeps your restaurant top of mind when customers choose where to eat.

Where to post

InstagramCustomers love seeing appetizing food photos and authentic behind-the-scenes content on Instagram.
FacebookLocal diners use Facebook to find restaurant info, reviews, and events.
NextdoorNextdoor helps reach nearby residents looking for trusted local dining options.
TikTokShort, fun cooking clips and food prep videos engage younger food lovers.

When to post

Best timeWeekday evenings, 5-7pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (5-7pm) · Late Morning (11am-1pm)

What to post

Your highest-leverage content: Showcasing signature dishes with story.

Content angles that work for Italian restaurant:

A post idea to steal

3 Tips for Perfect Homemade Pasta
Want to impress your family with fresh pasta? Here are my top 3 easy tips to get it just right every time!

Sample post

Discover the Secret Behind Our Classic Margherita Pizza
Ever wonder what makes our Margherita pizza so special? It’s all in the fresh ingredients and traditional recipe we’ve perfected over the years...
Image: close-up of a freshly baked Margherita pizza

How eHandshake actually gets Italian restaurant more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Italian restaurant turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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