Social media playbook

How meat and produce market should use social media to bring in customers

Showing up on social helps build trust and keeps local customers aware of fresh offerings and specials.

Where to post

FacebookLocal customers use Facebook to find nearby markets and respond well to fresh product photos and specials.
InstagramVisual content of fresh meats and produce attracts food lovers and encourages engagement.
NextdoorNextdoor connects with local shoppers seeking trusted neighborhood food sources.
PinterestCustomers look for recipe ideas and meal inspiration featuring fresh ingredients.

When to post

Best timeWeekday mornings, 8-10am
How often3-4 posts/week
Best daysMon, Wed, Fri, Sat
Time windowsMorning (8-10am) · Evening (5-7pm)

What to post

Your highest-leverage content: Showcase fresh daily arrivals.

Content angles that work for meat and produce market:

A post idea to steal

5 Easy Recipes Using This Week’s Fresh Market Finds
Looking for meal inspiration? Here are my top 5 simple recipes featuring what’s fresh and tasty right now at the market!

Sample post

Fresh Today: Sweet Strawberries and Grass-Fed Beef Cuts
Just in this morning — the sweetest strawberries and premium grass-fed beef. Perfect for your weekend meals…
Image: display of fresh strawberries and meat cuts at the market

How eHandshake actually gets meat and produce market more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how meat and produce market turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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