Social media playbook

How Courier Service should use social media to bring in customers

Showing up on social builds trust and keeps your courier service top of mind when customers need reliable deliveries.

Where to post

FacebookLocal business presence and customer reviews drive engagement for courier services.
InstagramVisual updates on deliveries and behind-the-scenes content engage local audiences.
LinkedInB2B networking and partnerships are important for courier service growth.
NextdoorHyper-local community engagement helps build trust and local customer base.
XUsed for quick updates and customer service but less for active marketing.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Tips for ensuring smooth, on-time deliveries.

Content angles that work for Courier Service:

A post idea to steal

3 Simple Ways to Prepare Your Package for Faster Delivery
Want your package to arrive on time and in perfect shape? Here are my top 3 tips to get it ready for a smooth journey!

Sample post

How We Ensure Your Package Arrives On Time, Every Time
Ever wonder what it takes to get your delivery exactly when you expect it? Here’s a peek behind the scenes at our process...
Image: photo of a courier loading packages into a van

How eHandshake actually gets Courier Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Courier Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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