Social media playbook
How Information Technology Services should use social media to bring in customers
Consistent social media presence builds trust and demonstrates expertise, helping local businesses choose the right IT partner.
Where to post
LinkedInB2B networking and professional service promotion dominate here for IT consultants.
FacebookLocal IT service providers use it for community engagement and customer support.
YouTubeTutorials and troubleshooting videos help establish expertise and attract clients.
RedditNiche Q&A and tech support communities provide lead-gen and reputation building.
XTech news and quick updates help maintain visibility among tech-savvy audiences.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple IT troubleshooting tips.
Content angles that work for Information Technology Services:
- How to protect your business from cyber threats
- Step-by-step guides for common IT issues
- Client success stories and testimonials
- Updates on new technology trends for small businesses
A post idea to steal
5 Easy Ways to Speed Up Your Slow Computer
Is your computer running sluggish? Here are my top 5 quick fixes to help you get back to work faster!
Sample post
How We Helped a Local Business Stop Ransomware in Its Tracks
Ransomware attacks can cripple small businesses overnight — here’s what we did to protect our client’s data and keep them running smoothly...
Image: before and after screenshot of security dashboard
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook