Social media playbook

How Artist Studio should use social media to bring in customers

Showing up on social helps artists build trust and emotional connection by sharing their creative journey and unique style.

Where to post

InstagramVisual art thrives on Instagram's image-focused format and artist communities.
PinterestPinterest is ideal for showcasing artwork and inspiring potential buyers.
TikTokShort videos of art creation and studio tours engage audiences effectively.
FacebookFacebook groups and pages help artists connect locally and sell work.
YouTubeLonger tutorials and process videos build deeper engagement with art fans.

When to post

Best timeWeekday evenings, 6-8pm
How often2-4 posts/week
Best daysTue, Thu, Fri
Time windowsEvening (6-8pm) · Morning (9-11am)

What to post

Your highest-leverage content: Behind-the-scenes art creation.

Content angles that work for Artist Studio:

A post idea to steal

5 Easy Ways to Start Your Own Art Sketchbook
Looking to capture your creativity daily? Here are my top 5 simple tips to get your art sketchbook started and keep the ideas flowing!

Sample post

How I Turn a Blank Canvas into a Finished Painting
Ever wonder what goes into creating a painting from start to finish? Let me take you through my process step-by-step…
Image: your work-in-progress photo in the studio

How eHandshake actually gets Artist Studio more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Artist Studio turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook