Social media playbook

How Hotel Channel Management Service should use social media to bring in customers

Consistent social media presence builds trust with hotel owners who rely on expert partners for managing complex booking channels.

Where to post

LinkedInLinkedIn connects directly with hotel professionals and decision-makers seeking channel management solutions through informative content.
FacebookFacebook groups and pages allow targeting hotel owners and managers with updates and client success stories.
InstagramInstagram showcases visually appealing hotel partners and behind-the-scenes service benefits to build trust.
NextdoorNextdoor offers local hotel businesses a platform to find nearby channel management services.

When to post

Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: How channel management improves hotel bookings.

Content angles that work for Hotel Channel Management Service:

A post idea to steal

3 Ways to Avoid Overbooking Your Hotel Rooms
Overbooking can hurt your reputation and revenue. Here are my top 3 tips to keep your bookings balanced and your guests happy!

Sample post

Boost Your Hotel Bookings Without Extra Work
Discover how smart channel management can increase your reservations and reduce manual errors…
Image: dashboard screenshot showing booking stats

How eHandshake actually gets Hotel Channel Management Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Hotel Channel Management Service turn an online presence into paying customers.

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