Social media playbook
How Yoga Teacher should use social media to bring in customers
Consistent social presence helps build trust and familiarity with clients seeking personal wellness guidance.
Where to post
InstagramYoga clients seek inspiration and guidance through visual and short video content that performs well on Instagram.
FacebookLocal yoga communities and event promotions thrive on Facebook where clients look for classes and reviews.
TikTokShort, engaging yoga tips and challenges attract a younger audience interested in wellness trends.
PinterestUsers discover yoga poses and wellness inspiration through visual boards, helping build awareness.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple yoga pose tutorials.
Content angles that work for Yoga Teacher:
- Beginner-friendly pose breakdowns
- Mindfulness and breathing tips
- Client success stories and testimonials
- Class schedule updates and special events
A post idea to steal
5 Easy Yoga Poses to Start Your Day Calmly
Looking for a gentle way to wake up your body and mind? Here are my favorite morning poses to help you feel centered and ready for the day!
Sample post
How This Simple Stretch Can Improve Your Posture
Struggling with back tension after long hours at your desk? Try this easy stretch to feel relief and boost your posture...
Image: demonstration of the stretch pose
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