Social media playbook
How Wooden Deck Builder should use social media to bring in customers
Showing up online builds trust and helps local homeowners find a reliable deck builder they can see work from.
Where to post
FacebookLocal homeowners use Facebook to find trusted tradespeople and respond well to project photos and customer testimonials.
InstagramVisual before-and-after photos and short project highlights attract homeowners planning outdoor upgrades.
NextdoorHyper-local community platform where neighbors recommend and discover local deck builders.
PinterestHomeowners search for deck design inspiration and ideas, making it good for showcasing styles and finishes.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after deck transformations.
Content angles that work for Wooden Deck Builder:
- Project highlights with design details
- Customer testimonials and stories
- Tips for deck maintenance and care
- Seasonal outdoor living ideas
A post idea to steal
5 Tips to Keep Your Wooden Deck Looking New
Want your deck to stay beautiful year-round? Here are my top 5 easy tips to protect and maintain your wooden deck!
Sample post
Check Out This Stunning Deck Makeover!
See how we transformed this backyard with a custom wooden deck that fits perfectly with the home’s style...
Image: before and after deck photos
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