How Wooden Deck Builder should use social media to bring in customers
Showing up online builds trust and helps local homeowners find a reliable deck builder they can see work from.
Where to post
FacebookLocal homeowners use Facebook to find trusted tradespeople and respond well to project photos and customer testimonials.
InstagramVisual before-and-after photos and short project highlights attract homeowners planning outdoor upgrades.
NextdoorHyper-local community platform where neighbors recommend and discover local deck builders.
PinterestHomeowners search for deck design inspiration and ideas, making it good for showcasing styles and finishes.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after deck transformations.
Content angles that work for Wooden Deck Builder:
Project highlights with design details
Customer testimonials and stories
Tips for deck maintenance and care
Seasonal outdoor living ideas
A post idea to steal
5 Tips to Keep Your Wooden Deck Looking New
Want your deck to stay beautiful year-round? Here are my top 5 easy tips to protect and maintain your wooden deck!
Sample post
Check Out This Stunning Deck Makeover!
See how we transformed this backyard with a custom wooden deck that fits perfectly with the home’s style...
Image: before and after deck photos
How eHandshake actually gets Wooden Deck Builder more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Wooden Deck Builder turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.