How graduate recruitment platform should use social media to bring in customers
Showing up consistently on professional and social platforms builds trust and visibility among graduates and employers looking for fresh talent.
Where to post
LinkedInLinkedIn is the primary professional network where graduates and employers connect, and posts about career opportunities and advice perform well.
InstagramInstagram engages younger audiences with visually appealing content about company culture and success stories.
FacebookFacebook groups and pages help reach local graduates and share event updates or recruitment news.
XX (Twitter) allows quick updates and engagement with trending recruitment topics and graduate queries.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Graduate success stories.
Content angles that work for graduate recruitment platform:
Tips for landing your first job
Behind-the-scenes at hiring companies
Upcoming graduate recruitment events
Common interview mistakes to avoid
A post idea to steal
5 Ways to Stand Out in Your Graduate Job Application
Applying for your first job can be tough—here are five simple ways to make your application shine and catch recruiters' eyes!
Sample post
How One Graduate Landed Their Dream Job in 3 Months
Curious how a recent grad navigated the job market successfully? Here’s their story and tips you can use too...
Image: graduate smiling with offer letter
How eHandshake actually gets graduate recruitment platform more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how graduate recruitment platform turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.