Social media playbook
How Custom Pins & Coins Designer should use social media to bring in customers
Showing up on social builds trust by highlighting craftsmanship and personal connection in custom creations.
Where to post
InstagramVisual product showcases and custom design reveals perform well on this image-focused platform.
PinterestStrong for visual discovery and inspiration, ideal for custom design ideas and niche collectibles.
FacebookCommunity groups and local business pages help reach customers interested in custom pins and coins.
TikTokShort videos showing production processes and unique designs engage a broad audience.
ShopifyE-commerce platform for selling custom pins and coins directly to consumers.
When to post
Best timeWeekday evenings, 6-9pm
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase custom design process.
Content angles that work for Custom Pins & Coins Designer:
- Behind-the-scenes crafting
- Customer stories and testimonials
- Design inspiration and trends
- Finished product highlights
Sample post
From Sketch to Shine: Watch This Custom Coin Come to Life!
Ever wondered how a custom coin is made? Follow along as we transform a simple idea into a stunning keepsake...
Image: close-up photo of artisan hand-engraving a coin
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook