Social media playbook

How Custom Pins & Coins Designer should use social media to bring in customers

Showing up on social builds trust by highlighting craftsmanship and personal connection in custom creations.

Where to post

InstagramVisual product showcases and custom design reveals perform well on this image-focused platform.
PinterestStrong for visual discovery and inspiration, ideal for custom design ideas and niche collectibles.
FacebookCommunity groups and local business pages help reach customers interested in custom pins and coins.
TikTokShort videos showing production processes and unique designs engage a broad audience.
ShopifyE-commerce platform for selling custom pins and coins directly to consumers.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Showcase custom design process.

Content angles that work for Custom Pins & Coins Designer:

Sample post

From Sketch to Shine: Watch This Custom Coin Come to Life!
Ever wondered how a custom coin is made? Follow along as we transform a simple idea into a stunning keepsake...
Image: close-up photo of artisan hand-engraving a coin

How eHandshake actually gets Custom Pins & Coins Designer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Custom Pins & Coins Designer turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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