Social media playbook
How Minority Business Development Center should use social media to bring in customers
Consistent social media presence builds trust and awareness among minority entrepreneurs seeking support and resources.
Where to post
LinkedInProfessional networking and B2B connections are crucial for minority business development centers.
FacebookCommunity engagement and event promotion perform well on Facebook for local and minority-focused organizations.
YouTubeEducational content and success stories are effectively shared via video on YouTube.
InstagramVisual storytelling and highlighting community impact resonate on Instagram.
ThreadsEmerging platform for text-based updates and engagement among existing Instagram audiences.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Client success stories and resource highlights.
Content angles that work for Minority Business Development Center:
- Business growth tips
- Upcoming workshops and events
- Local minority entrepreneur spotlights
- Funding and grant opportunities
Sample post
How One Local Entrepreneur Transformed Their Business with Our Support
Discover the journey of a minority-owned business that overcame challenges and grew with our tailored programs...
Image: photo of the entrepreneur at a workshop or their business location
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