Social media playbook
How Optometry Practice should use social media to bring in customers
Consistent social media presence builds trust and keeps the practice top-of-mind for local eye care needs.
Where to post
FacebookLocal community engagement and appointment promotions perform well on Facebook.
InstagramVisual content showcasing eyewear styles and eye health tips attracts followers.
YouTubeEducational videos on eye care and product demos help build trust.
NextdoorHyper-local presence helps attract neighborhood patients.
TikTokShort, engaging eye health tips and trends can reach younger audiences.
When to post
Best timeWeekday mornings and early evenings, 8-10am or 5-7pm
How often3-4 posts/week
What to post
Your highest-leverage content: Before-and-after eyewear transformations.
Content angles that work for Optometry Practice:
- Eye health tips and myths
- Patient testimonials and success stories
- Stylish frames and lens technology
- Behind-the-scenes of eye exams
Sample post
See the Difference: Stylish New Frames That Fit Your Lifestyle
Wondering how the right glasses can change your look and comfort? Check out this transformation that blends fashion with vision care...
Image: Patient before and after trying on new frames
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