Social media playbook

How Tutoring Service should use social media to bring in customers

Consistent social media presence builds trust and showcases expertise, helping families choose a reliable tutor.

Where to post

FacebookCommunity groups and local parent networks drive client engagement for tutoring services.
InstagramVisual content showcasing success stories and educational tips appeals to parents and students.
YouTubeVideo tutorials and educational content build authority and attract learners.
LinkedInProfessional networking helps connect with schools and educators for partnerships.
TikTokShort, engaging educational clips reach younger audiences and parents.

When to post

Best timeWeekday afternoons, 3-6pm
How often3-4 posts/week

What to post

Your highest-leverage content: Success stories and student progress highlights.

Content angles that work for Tutoring Service:

Sample post

How Sarah Improved Her Math Grade in Just 3 Months!
Discover the simple strategies that helped Sarah boost her confidence and ace her exams…
Image: before and after photo of student’s progress or smiling tutor with student

How eHandshake actually gets Tutoring Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Tutoring Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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