Social media playbook
How Residential Cleaning should use social media to bring in customers
Consistently showing up on social builds trust and demonstrates your reliability to local homeowners.
Where to post
FacebookLocal service promotions and customer reviews thrive on Facebook for residential cleaning SMBs.
InstagramBefore/after photos and short cleaning tips perform well visually on Instagram.
TikTokShort, engaging cleaning hacks and transformations attract attention on TikTok.
NextdoorHyper-local lead generation and neighborhood recommendations are effective here.
YouTubeLonger tutorials and detailed cleaning demonstrations help build trust and expertise.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after cleaning transformations.
Content angles that work for Residential Cleaning:
- Spotlight on tough cleaning challenges solved
- Tips for maintaining a clean home between visits
- Customer testimonials and reviews
- Behind-the-scenes of cleaning process
Sample post
See How We Transformed This Living Room From Messy to Spotless!
You won’t believe the difference a professional clean can make in just a couple of hours…
Image: before and after photo of a cleaned living room
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