Social media playbook
How Outdoor Advertising should use social media to bring in customers
Consistent social media presence builds local credibility and helps businesses visualize the impact of outdoor advertising.
Where to post
LinkedInB2B networking and case studies for client acquisition dominate here.
FacebookLocal business pages and community engagement support lead generation.
InstagramVisual showcase of billboard designs and locations attracts clients.
YouTubeVideo case studies and campaign highlights help demonstrate impact.
TikTokShort creative clips can showcase billboard creativity but less common.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after billboard transformations.
Content angles that work for Outdoor Advertising:
- Client success stories with visuals
- Behind-the-scenes of ad installations
- Tips for effective outdoor advertising
- Showcasing unique or creative ad designs
Sample post
See How This Local Business Boosted Visibility with Our Billboard!
Watch the transformation from blank space to eye-catching ad that grabbed attention across town...
Image: before and after billboard photos
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