Social media playbook
How Makeup Artist should use social media to bring in customers
Showing up on social media lets makeup artists visually demonstrate their skills and build personal trust with potential clients.
Where to post
InstagramVisual portfolio and short tutorials perform strongly for makeup artists.
TikTokShort, engaging makeup transformations and tips attract large audiences.
PinterestClients use it for inspiration boards and makeup style discovery.
YouTubeLonger tutorials and product reviews help build credibility and followers.
FacebookLocal client engagement and event promotion are effective here.
When to post
Best timeWeekday evenings, 6-9pm
How often3-5 posts/week
What to post
Your highest-leverage content: Before-and-after makeup transformations.
Content angles that work for Makeup Artist:
- Step-by-step makeup tutorials
- Client makeover stories
- Product recommendations and reviews
- Seasonal or event-inspired looks
Sample post
Watch this stunning bridal transformation unfold!
See how a natural look turns into a glamorous bridal style with just a few expert touches…
Image: before and after client makeup photos
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