Social media playbook
How HVAC Contractor should use social media to bring in customers
Showing up on social builds local trust and keeps the business top-of-mind when HVAC needs arise.
Where to post
FacebookLocal service promotions and customer reviews perform well on Facebook for HVAC contractors.
InstagramBefore-and-after photos and short videos showcasing installations engage users visually.
TikTokShort educational and troubleshooting videos help HVAC contractors reach a younger audience.
NextdoorHyper-local lead generation is effective for neighborhood-based HVAC service providers.
YouTubeDetailed how-to and maintenance videos build trust and demonstrate expertise.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after project photos.
Content angles that work for HVAC Contractor:
- Energy-saving tips
- Seasonal maintenance reminders
- Customer testimonials
- Behind-the-scenes work process
Sample post
See How We Transformed This Home’s Cooling System!
Check out this before and after of a recent AC upgrade that boosted efficiency and comfort…
Image: before and after HVAC unit photos
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook