Social media playbook
How Handyman Services should use social media to bring in customers
Showing up on social media builds trust and visibility for local handyman services by demonstrating skills and reliability to potential customers.
Where to post
FacebookLocal service promotions and customer reviews thrive on Facebook for handyman businesses.
NextdoorHyper-local lead generation and neighborhood recommendations make Nextdoor ideal for handymen.
InstagramBefore-and-after project photos perform well to showcase skills and attract clients.
TikTokShort DIY tips and project showcases engage a broad audience interested in home improvement.
YouTubeDetailed how-to videos and tutorials help build credibility and attract clients.
When to post
Best timeWeekday evenings, 6-9pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after project transformations.
Content angles that work for Handyman Services:
- Quick repair tips and hacks
- Customer testimonials with photos
- Step-by-step project highlights
- Tools and materials explained
Sample post
See How We Transformed This Backyard Fence in Just One Day!
Watch the step-by-step process of fixing a worn-out fence that now looks brand new and sturdy again...
Image: before and after fence repair photos
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