How Florist should use social media to bring in customers
Consistent visual content helps customers connect emotionally and trust the florist’s creativity and reliability.
Where to post
InstagramVisual-heavy content like floral arrangements performs very well on Instagram.
PinterestPinterest is ideal for discovery and inspiration in floral design and event planning.
FacebookFacebook supports local business promotion and community engagement for florists.
TikTokShort videos showcasing floral arrangements and DIY tips gain traction on TikTok.
When to post
Best timeWeekday mornings and early afternoons, 9am-1pm
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase seasonal bouquet creations.
Content angles that work for Florist:
Behind-the-scenes arranging process
Seasonal flower care tips
Customer event highlights
Special occasion bouquet ideas
Sample post
Brighten Your Day with Our Spring Bouquet!
See how we combine fresh blooms to create the perfect spring arrangement that’s sure to impress your loved ones...
Image: your colorful spring bouquet on a rustic table
How eHandshake actually gets Florist more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Florist turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.