Social media playbook
How Florist should use social media to bring in customers
Consistent visual content helps customers connect emotionally and trust the florist’s creativity and reliability.
Where to post
InstagramVisual-heavy content like floral arrangements performs very well on Instagram.
PinterestPinterest is ideal for discovery and inspiration in floral design and event planning.
FacebookFacebook supports local business promotion and community engagement for florists.
TikTokShort videos showcasing floral arrangements and DIY tips gain traction on TikTok.
When to post
Best timeWeekday mornings and early afternoons, 9am-1pm
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase seasonal bouquet creations.
Content angles that work for Florist:
- Behind-the-scenes arranging process
- Seasonal flower care tips
- Customer event highlights
- Special occasion bouquet ideas
Sample post
Brighten Your Day with Our Spring Bouquet!
See how we combine fresh blooms to create the perfect spring arrangement that’s sure to impress your loved ones...
Image: your colorful spring bouquet on a rustic table
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