Social media playbook

How Event Planning Service should use social media to bring in customers

Consistently sharing visual and authentic content helps build trust and inspires clients to choose your personalized event planning services.

Where to post

InstagramVisual storytelling and portfolio sharing of events perform strongly here.
FacebookCommunity engagement and event promotion are effective on this platform.
PinterestInspiration boards and event theme ideas attract active users.
TikTokShort behind-the-scenes and transformation videos gain good traction.
YouTubeDetailed event walkthroughs and client testimonials work well here.
LinkedInNetworking with corporate clients and B2B event promotion is common.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before-and-after event transformations.

Content angles that work for Event Planning Service:

Sample post

Transforming Spaces: From Blank Canvas to Dream Event
Watch how we turned an empty hall into a magical celebration space with just a few creative touches…
Image: before and after photos of an event venue setup

How eHandshake actually gets Event Planning Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Event Planning Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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