Social media playbook

How CPA Accounting Practice should use social media to bring in customers

Consistently sharing helpful financial insights builds credibility and keeps your practice top-of-mind for clients needing trusted advice.

Where to post

LinkedInB2B networking and professional credibility content perform strongly here.

FacebookLocal business presence and client engagement through educational posts is common.

YouTubeExplainer videos and tax advice tutorials attract clients seeking detailed guidance.

When to post

Best timeWeekday mornings, 8-10am

How often2-3 posts/week

What to post

Your highest-leverage content: Clear tax and accounting tips.

Content angles that work for CPA Accounting Practice:

Common tax-saving strategies
Step-by-step bookkeeping guides
Client success stories and testimonials
Updates on tax law changes

Sample post

Are You Missing These Simple Tax Deductions?

Many small business owners overlook deductions that could save them thousands each year. Discover which ones apply to you and how to claim them safely...

Image: photo of owner reviewing documents with client

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