Social media playbook

How CPA Accounting Practice should use social media to bring in customers

Consistently sharing helpful financial insights builds credibility and keeps your practice top-of-mind for clients needing trusted advice.

Where to post

LinkedInB2B networking and professional credibility content perform strongly here.
FacebookLocal business presence and client engagement through educational posts is common.
YouTubeExplainer videos and tax advice tutorials attract clients seeking detailed guidance.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week

What to post

Your highest-leverage content: Clear tax and accounting tips.

Content angles that work for CPA Accounting Practice:

Sample post

Are You Missing These Simple Tax Deductions?
Many small business owners overlook deductions that could save them thousands each year. Discover which ones apply to you and how to claim them safely...
Image: photo of owner reviewing documents with client

How eHandshake actually gets CPA Accounting Practice more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how CPA Accounting Practice turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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