Social media playbook

How Commercial Real Estate Agency should use social media to bring in customers

Consistent social presence builds credibility and keeps your agency top-of-mind for business clients seeking commercial spaces.

Where to post

LinkedInProfessional networking and B2B connections are crucial for commercial real estate deals.
FacebookLocal business presence and community engagement help generate leads and showcase listings.
YouTubeVideo tours and market insights perform well for educating and attracting investors.
InstagramVisual content of properties and success stories attract potential clients and investors.
XIndustry news and quick updates help maintain visibility among professionals.

When to post

Best timeWeekday mornings, 8-10am
How often3-4 posts/week

What to post

Your highest-leverage content: Professional property walkthrough videos.

Content angles that work for Commercial Real Estate Agency:

Sample post

Discover This Prime Office Space in Downtown – See Inside!
Looking for the perfect location to grow your business? Take a virtual tour of this newly available commercial property with modern amenities and unbeatable access...
Image: video walkthrough of the featured commercial property

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