How Bookstore or Pubisher should use social media to bring in customers
Consistent social media presence helps bookstores and publishers build trust and community with readers who value personal recommendations and local engagement.
Where to post
InstagramVisual storytelling and book aesthetics thrive on Instagram for bookstores and publishers.
FacebookCommunity engagement and event promotion are strong on Facebook for local bookstores.
YouTubeBook trailers, author interviews, and readings perform well on YouTube.
ThreadsText-based discussions and book recommendations grow on Threads alongside Instagram.
PinterestVisual boards for book covers and reading nooks attract niche audiences on Pinterest.
When to post
Best timeWeekday evenings, 6-9pm
How often3-5 posts/week
What to post
Your highest-leverage content: Showcasing new arrivals and staff book picks.
Content angles that work for Bookstore or Pubisher:
Featured new books and releases
Author spotlights and interviews
Reading tips and cozy reading spaces
Upcoming events and book clubs
Sample post
Discover This Month’s Must-Read New Arrival!
We just got a fresh batch of titles that are perfect for your next cozy night in... come see what caught our eye!
Image: photo of new books displayed invitingly on a shelf
How eHandshake actually gets Bookstore or Pubisher more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Bookstore or Pubisher turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.