How Real Estate Company should use social media to bring in customers
Consistent social presence helps build trust and keeps your listings top of mind for local buyers and sellers.
Where to post
FacebookLocal community engagement and listings perform well on Facebook for residential real estate agents.
InstagramVisual property tours and lifestyle content attract buyers and sellers on Instagram.
TikTokShort, engaging property walkthroughs and tips gain traction with younger homebuyers on TikTok.
YouTubeLonger video tours and market updates are effective on YouTube for in-depth buyer education.
NextdoorHyper-local neighborhood presence and referrals make Nextdoor valuable for real estate agents.
When to post
Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-8pm) · Morning (8-10am)
What to post
Your highest-leverage content: Showcase new listings with local highlights.
Content angles that work for Real Estate Company:
Neighborhood features and lifestyle
Home buying tips and financing advice
Client success stories and testimonials
Market updates and trends
A post idea to steal
5 Tips to Prepare Your Home for a Quick Sale
Thinking about selling? Here are my top 5 easy tips to get your home ready and attract buyers fast!
Sample post
Discover Your Dream Home in [Neighborhood Name]
Looking for the perfect place to call home? Check out this stunning property with features you’ll love...
Image: Beautiful exterior and inviting interior shots of the listing
How eHandshake actually gets Real Estate Company more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Real Estate Company turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.