Social media playbook

How Yoga Studio should use social media to bring in customers

Consistent social media presence helps build trust and familiarity with local clients seeking wellness and community.

Where to post

InstagramVisual and lifestyle content like yoga poses and wellness tips perform strongly here.
FacebookCommunity building and event promotion for local classes are effective on Facebook.
TikTokShort-form videos showcasing yoga routines and challenges engage younger audiences.
YouTubeLonger instructional videos and guided sessions attract dedicated learners.
PinterestInspirational yoga poses and wellness boards help drive discovery and brand awareness.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Simple yoga poses for daily wellness.

Content angles that work for Yoga Studio:

A post idea to steal

5 Easy Yoga Poses to Start Your Day Energized
Looking for a gentle way to wake up your body? Here are my top 5 easy yoga poses that anyone can do at home to feel refreshed and ready for the day!

Sample post

How This Simple Stretch Can Improve Your Posture
Struggling with back tension after long hours sitting? Try this quick stretch that can make a big difference in how you feel throughout the day...
Image: demonstration of the stretch in the studio

How eHandshake actually gets Yoga Studio more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Yoga Studio turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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