Social media playbook

How Yoga Studio should use social media to bring in customers

Consistent social media presence helps build trust and familiarity with local clients seeking a welcoming yoga community.

Where to post

InstagramVisual and lifestyle content like yoga poses and wellness tips perform strongly here.
FacebookCommunity building and event promotion for local classes are effective on Facebook.
TikTokShort-form videos showcasing yoga routines and challenges engage younger audiences.
YouTubeLonger instructional videos and guided sessions attract dedicated learners.
PinterestInspirational yoga poses and wellness boards help drive discovery and brand awareness.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week

What to post

Your highest-leverage content: Short video tutorials of popular yoga poses.

Content angles that work for Yoga Studio:

Sample post

Master This Relaxing Pose in Just 3 Minutes!
Struggling with stress? This simple yoga move can help you unwind and boost your energy levels…
Image: Owner demonstrating the featured yoga pose in the studio

How eHandshake actually gets Yoga Studio more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Yoga Studio turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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