How Medical Assistant should use social media to bring in customers
Showing up on social helps build patient trust and educates the community about healthcare processes.
Where to post
FacebookLocal patients often use Facebook to find trusted healthcare providers and appreciate educational health tips.
InstagramVisual posts about wellness and behind-the-scenes care build trust and humanize medical staff.
NextdoorHyper-local platform where community members seek recommendations for local healthcare support.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple health tips patients can apply.
Content angles that work for Medical Assistant:
How to prepare for your medical appointment
Common health myths debunked
Day-in-the-life of a medical assistant
Preventive care reminders
A post idea to steal
3 Easy Steps to Prepare for Your Doctor’s Visit
Want to make the most of your appointment? Here are my top 3 simple tips to help you get ready and feel confident when you see your doctor!
Sample post
What Does a Medical Assistant Really Do?
Ever wonder who helps keep your medical visits running smoothly? Here’s a peek behind the scenes at what I do every day to support your care...
Image: friendly photo of you at work with medical tools
How eHandshake actually gets Medical Assistant more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Medical Assistant turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.