Social media playbook

How Personal Assistant should use social media to bring in customers

Showing up consistently on social helps build trust and familiarity with busy clients who value reliability and professionalism.

Where to post

LinkedInProfessional networking and B2B connections are key for personal assistants.
FacebookCommunity groups and local networking help personal assistants find clients.
InstagramShowcasing organizational tips and lifestyle content attracts clients.
XSome personal assistants use X for quick updates and professional engagement.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Time-saving productivity tips.

Content angles that work for Personal Assistant:

A post idea to steal

5 Simple Ways to Organize Your Day for Maximum Efficiency
Feeling overwhelmed by your to-do list? Here are my top 5 easy ways to organize your day and get more done with less stress!

Sample post

How I Help Busy Professionals Reclaim Their Time
Ever wonder what a personal assistant really does to make your life easier? Here’s a peek at how I streamline your day so you can focus on what matters most...
Image: a candid photo of you working at your desk with a planner and laptop

How eHandshake actually gets Personal Assistant more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Personal Assistant turn an online presence into paying customers.

More playbooks

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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