Social media playbook

How Hunting Guide should use social media to bring in customers

Showing up on social helps build trust and showcases expertise, which is crucial for clients choosing a hunting guide.

Where to post

FacebookHunters use Facebook to join local groups and see updates about seasons and guides, where storytelling and photos perform well.
InstagramVisual content of wildlife, gear, and successful hunts attracts and builds trust with outdoor enthusiasts.
NextdoorLocal hunters and clients often look here for trusted nearby guides and services.
TikTokShort, engaging clips showing tips, gear, or hunting stories can reach younger audiences interested in hunting.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Sharing successful hunt stories with photos.

Content angles that work for Hunting Guide:

A post idea to steal

5 Essential Safety Tips Every Hunter Should Know
Heading out this season? Here are my top 5 safety tips to keep you and your group secure while enjoying the hunt!

Sample post

How I Helped a First-Time Hunter Bag Their Trophy
There’s nothing like the thrill of a first successful hunt — here’s the story of one client’s unforgettable experience...
Image: happy client with their game and guide in the field

How eHandshake actually gets Hunting Guide more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Hunting Guide turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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