Social media playbook
How Landscape Maintenance Company should use social media to bring in customers
Consistent local social media presence builds trust and keeps your landscaping services top of mind when neighbors need maintenance.
Where to post
FacebookLocal community engagement and photo updates of projects perform well for lead generation.
InstagramVisual before/after photos and short videos showcase landscaping work effectively.
NextdoorHyper-local platform ideal for neighborhood-based service discovery and referrals.
TikTokShort, engaging videos of maintenance tips and transformations attract local interest.
YouTubeLonger tutorials and case studies help build credibility and customer trust.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after yard transformations.
Content angles that work for Landscape Maintenance Company:
- Seasonal maintenance tips
- Customer testimonials and reviews
- Equipment and team behind the scenes
- Local community involvement
Sample post
See How We Transformed This Backyard in Just One Day!
From overgrown to immaculate—discover the simple steps we took to revive this yard and how we can do the same for yours...
Image: before and after photo of a recently maintained yard
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