Social media playbook

How Operations consulting should use social media to bring in customers

Consistent online presence builds trust and showcases expertise to attract and retain business clients.

Where to post

LinkedInLinkedIn is where business professionals seek expert advice and trust thought leadership content.
XX allows quick insights and engagement with business audiences through concise tips and updates.
FacebookFacebook groups and pages help build local and professional networks for referrals and credibility.
YouTubeYouTube supports detailed how-to and case study videos that demonstrate consulting value.

When to post

Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Practical process improvement tips.

Content angles that work for Operations consulting:

A post idea to steal

3 Simple Steps to Identify Bottlenecks in Your Workflow
Struggling with delays? Here’s how you can spot and fix workflow bottlenecks quickly to keep your operations running smoothly!

Sample post

How Small Changes Can Boost Your Team’s Productivity
Discover the surprising tweaks that can make a big difference in your daily operations and team output...
Image: a consultant discussing workflow charts with a client

How eHandshake actually gets Operations consulting more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Operations consulting turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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