Social media playbook

How Auto Body Repair Service should use social media to bring in customers

Consistent local social media presence builds trust and helps customers choose a reliable auto body shop when they need repairs.

Where to post

FacebookLocal customer engagement and reviews drive business on Facebook for auto body shops.
InstagramBefore-and-after photos and short videos showcase repair quality effectively.
TikTokShort, engaging repair process videos attract younger audiences and increase brand awareness.
NextdoorHyper-local recommendations and neighborhood trust help generate leads.
YouTubeDetailed repair tutorials and customer testimonials build credibility.

When to post

Best timeWeekday afternoons, 1-4pm
How often2-3 posts/week

What to post

Your highest-leverage content: Before-and-after repair photos.

Content angles that work for Auto Body Repair Service:

Sample post

See How We Transformed This Dented Car Back to Like New!
Watch the step-by-step process of fixing a major dent and restoring the paint finish to perfection...
Image: before and after photos of the repaired vehicle

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