Social media playbook
How Antique Restoration Service should use social media to bring in customers
Consistent online presence builds trust by demonstrating skill and connecting with local customers who value craftsmanship.
Where to post
InstagramVisual before-and-after restoration photos perform well and attract enthusiasts.
FacebookCommunity groups and local business pages help reach interested collectors and clients.
PinterestVisual discovery platform suits showcasing detailed restoration projects and inspiration.
YouTubeTutorials and detailed restoration process videos engage hobbyists and potential customers.
NextdoorLocal service discovery helps connect with nearby clients needing restoration.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after restoration visuals.
Content angles that work for Antique Restoration Service:
- Step-by-step restoration highlights
- Customer testimonials and stories
- Tips for antique care and preservation
- Showcasing unique or challenging projects
Sample post
Watch This Worn Antique Chair Come Back to Life!
Discover the transformation process behind this beautiful restoration and how we bring history back to your home...
Image: before and after photo of restored antique furniture
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