Social media playbook

How Pediatric dentist should use social media to bring in customers

Parents look for trustworthy, local pediatric dentists online to feel confident about their child's dental care and to find helpful advice.

Where to post

FacebookParents actively use Facebook to find trusted local pediatric dentists and engage with educational, reassuring content about kids' dental health.
InstagramInstagram is great for sharing friendly photos and short tips that build trust and show a kid-friendly office environment.
NextdoorNextdoor helps reach local families seeking recommendations for pediatric dental care in their neighborhood.
YouTubeYouTube allows posting helpful how-to videos for parents on children's oral hygiene, building authority and trust.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Tips for making kids' dental care fun.

Content angles that work for Pediatric dentist:

A post idea to steal

5 Easy Ways to Help Your Child Enjoy Brushing Their Teeth
Struggling to get your little one excited about brushing? Here are my top 5 fun tips that really work to make toothbrushing a happy habit!

Sample post

How to Calm Your Child’s Nerves Before Their First Dentist Visit
Is your child anxious about their first dental appointment? Discover simple ways to ease their fears and make the experience positive for everyone...
Image: friendly photo of your kid-friendly dental office or smiling staff with a child

How eHandshake actually gets Pediatric dentist more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Pediatric dentist turn an online presence into paying customers.

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