Social media playbook
How Personal Trainer should use social media to bring in customers
Consistently sharing fitness expertise and client results builds trust and attracts local clients seeking personal training.
Where to post
InstagramVisual fitness content and short workout videos perform strongly here.
TikTokShort, engaging workout clips and fitness tips reach a broad audience.
FacebookCommunity building and local client engagement are effective on this platform.
YouTubeLonger workout tutorials and fitness advice attract subscribers.
SnapchatYounger demographics engage with quick fitness tips and daily motivation.
When to post
Best timeWeekday mornings, 6-9am
How often3-5 posts/week
What to post
Your highest-leverage content: Client transformation before-and-after photos.
Content angles that work for Personal Trainer:
- Workout demonstrations and tips
- Client success stories and testimonials
- Nutrition advice and meal prep ideas
- Motivational quotes and daily challenges
Sample post
See How Sarah Lost 10 Pounds in 8 Weeks!
Discover the simple routine that helped Sarah transform her body and boost her energy levels every day...
Image: client before and after photo
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