Social media playbook

How Product photographer should use social media to bring in customers

Consistent social presence builds trust and showcases the photographer’s style to attract clients.

Where to post

InstagramVisual portfolio posts and behind-the-scenes shots engage clients seeking product photography.
FacebookLocal businesses often search here for photographers and trust reviews and shared work.
PinterestClients use Pinterest to discover product styling ideas and photography inspiration.
NextdoorLocal referrals and recommendations help attract nearby small business clients.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcasing product transformations.

Content angles that work for Product photographer:

A post idea to steal

5 Easy Ways to Make Your Products Pop in Photos
Want your products to stand out online? Here are my top 5 simple tips to make them look amazing in every shot!

Sample post

Transform Your Product Photos with Simple Lighting Tricks
Lighting can make or break your product images—discover how a few adjustments can elevate your brand’s look...
Image: before and after lighting comparison photo

How eHandshake actually gets Product photographer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Product photographer turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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