Social media playbook

How Business attorney should use social media to bring in customers

Consistent social presence builds trust and positions the attorney as a knowledgeable, approachable resource for business clients.

Where to post

LinkedInLinkedIn is where business professionals seek trusted legal advice and professional credibility through informative posts.
FacebookFacebook allows local business communities to engage with approachable legal tips and client testimonials.
NextdoorNextdoor connects with local entrepreneurs who prefer trusted neighborhood referrals for legal services.
XX enables quick legal tips and updates to reach a broad audience interested in business law insights.

When to post

Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Simple legal tips for small businesses.

Content angles that work for Business attorney:

A post idea to steal

5 Essential Clauses Every Small Business Contract Needs
Not sure what to include in your contracts? Here are five key clauses that can protect your business and keep things clear with your partners.

Sample post

Avoid These Common Contract Mistakes That Could Cost You
Many small businesses overlook critical contract details that lead to costly disputes later on…
Image: photo of attorney reviewing a contract with a client

How eHandshake actually gets Business attorney more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Business attorney turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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