How Periodontist should use social media to bring in customers
Consistent educational content helps build trust and encourages patients to seek specialized gum care early.
Where to post
FacebookLocal patients trust Facebook for health advice and appreciate educational posts with patient testimonials.
InstagramVisual content showing healthy smiles and treatment outcomes engages users seeking cosmetic and health benefits.
NextdoorHyper-local platform helps build community trust and attracts nearby patients looking for specialist care.
YouTubeEducational videos about procedures and oral health build authority but require more effort to produce.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: How to maintain healthy gums daily.
Content angles that work for Periodontist:
Signs you need periodontal care
Tips for gum disease prevention
Benefits of professional cleanings
Patient success stories
A post idea to steal
5 Easy Habits for Healthier Gums
Want to keep your gums healthy and avoid costly treatments? Here are 5 simple habits you can start today!
Sample post
Is Your Gum Health at Risk? What to Watch For
Gum disease can sneak up without obvious pain — learn the subtle signs that mean it’s time to see a periodontist...
Image: close-up photo of healthy vs. inflamed gums
How eHandshake actually gets Periodontist more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Periodontist turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.