How Commercial Mortgage Broker should use social media to bring in customers
Showing up on social builds credibility and educates potential clients who often start their search online for trusted mortgage advice.
Where to post
LinkedInLinkedIn connects directly with business clients seeking commercial financing advice through professional content.
FacebookFacebook groups and local business pages help build trust and share client success stories.
NextdoorNextdoor targets local business owners who may need commercial mortgage services nearby.
XX allows quick updates and sharing of industry news that can engage business audiences.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Early Evening (5-7pm)
What to post
Your highest-leverage content: Explaining commercial mortgage options.
Content angles that work for Commercial Mortgage Broker:
How to prepare for a commercial mortgage application
Benefits of different loan types
Success stories from local businesses
Tips for improving creditworthiness
A post idea to steal
5 Key Documents You Need for a Commercial Mortgage Application
Getting ready to apply for a commercial mortgage? Here are the top 5 documents I always recommend having on hand to make the process smoother and faster!
Sample post
How a Smart Commercial Mortgage Can Help Your Business Grow
Thinking about expanding your business space but unsure which loan fits best? Let me break down the options that could save you money and stress...
Image: photo of a local business storefront or office with owner
How eHandshake actually gets Commercial Mortgage Broker more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Commercial Mortgage Broker turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.