Social media playbook

How Organic Farming should use social media to bring in customers

Customers value transparency and connection with the source of their food, making social presence essential.

Where to post

InstagramCustomers trust authentic visuals of farm life and organic produce shared through photos and stories.
FacebookLocal community groups and events help build trust and direct connections with customers.
NextdoorHyper-local platform ideal for connecting with neighbors interested in fresh, local organic food.
PinterestVisual discovery platform where customers seek organic recipes and gardening inspiration.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcasing fresh organic harvest and farm practices.

Content angles that work for Organic Farming:

A post idea to steal

5 Easy Steps to Start Your Own Organic Herb Garden
Want to enjoy fresh herbs at home? Here’s how I start my organic herb garden with simple steps anyone can follow!

Sample post

From Seed to Table: Our Organic Tomato Journey
Ever wondered how your organic tomatoes grow? Follow along as we share the care and love behind every harvest…
Image: close-up photo of ripe organic tomatoes on the vine

How eHandshake actually gets Organic Farming more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Organic Farming turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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