Social media playbook

How travel content creator should use social media to bring in customers

Showing up consistently helps travel creators build trust and inspire followers to explore new places through authentic experiences.

Where to post

InstagramInstagram is ideal for travel creators to showcase stunning photos and short videos that inspire wanderlust.
TikTokTikTok’s short-form videos engage viewers with quick travel tips and immersive destination highlights.
YouTubeYouTube supports longer travel vlogs and detailed guides that build trust and deeper connection.
PinterestPinterest helps travel creators reach users planning trips through inspirational images and itinerary ideas.

When to post

Best timeWeekday evenings, 6-9pm
How often3-5 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-9pm) · Morning (7-9am)

What to post

Your highest-leverage content: Stunning destination highlights.

Content angles that work for travel content creator:

A post idea to steal

5 Must-Know Tips for Stress-Free Travel
Want to enjoy your trips without the usual headaches? Here are my top 5 travel tips that make every journey smoother and more fun!

Sample post

Discover a Secret Beach You’ve Never Heard Of
Tired of crowded tourist spots? Let me take you to a hidden paradise that feels like your own private getaway...
Image: photo of a secluded beach with turquoise water

How eHandshake actually gets travel content creator more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how travel content creator turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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