Social media playbook

How microgreens and wellness products retailer should use social media to bring in customers

Consistent social presence builds trust and educates customers about the unique health benefits of fresh microgreens and wellness products.

Where to post

InstagramInstagram’s visual focus suits showcasing vibrant microgreens and wellness tips that engage health-conscious customers.
FacebookFacebook connects with local communities and allows sharing of educational posts and customer testimonials.
PinterestPinterest users seek health and wellness inspiration, making it good for sharing recipes and wellness product ideas.
NextdoorNextdoor helps reach local customers interested in fresh, local wellness products and microgreens.

When to post

Best timeWeekday mornings, 8-10am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Health benefits of microgreens.

Content angles that work for microgreens and wellness products retailer:

A post idea to steal

5 Easy Ways to Add Microgreens to Your Daily Meals
Looking to boost your meals with fresh nutrients? Here are my favorite simple ways to enjoy microgreens every day!

Sample post

Why Microgreens Are the Ultimate Superfood You Haven't Tried Yet
Discover the surprising ways these tiny greens can transform your health and meals…
Image: close-up vibrant microgreens in natural light

How eHandshake actually gets microgreens and wellness products retailer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how microgreens and wellness products retailer turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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