Social media playbook
How Tourist Guide should use social media to bring in customers
Showing up on social helps build trust and excitement by visually connecting travelers with authentic local experiences.
Where to post
InstagramVisual storytelling with photos and short videos of local sights engages travelers planning trips.
FacebookLocal groups and event pages help connect with tourists seeking guided experiences.
NextdoorHyper-local platform to reach nearby residents and visitors looking for trusted local guides.
TikTokShort, engaging clips showcasing unique tour highlights attract younger travelers.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Showcase unique local experiences.
Content angles that work for Tourist Guide:
- Hidden gems and insider tips
- Customer testimonials and stories
- Behind-the-scenes of tours
- Seasonal events and festivals
A post idea to steal
5 Must-See Hidden Spots on Your Next Visit
Planning a trip? Let me share 5 secret spots that most tourists miss but you’ll love exploring!
Sample post
Discover the City’s Best-Kept Secret Alleyways
Ever wondered where locals go to escape the crowds? Here’s a sneak peek at some hidden alleyways full of charm and stories...
Image: photo of a colorful, quaint alleyway with local art
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