How Tourist Guide should use social media to bring in customers
Showing up on social helps build trust and excitement by visually connecting travelers with authentic local experiences.
Where to post
InstagramVisual storytelling with photos and short videos of local sights engages travelers planning trips.
FacebookLocal groups and event pages help connect with tourists seeking guided experiences.
NextdoorHyper-local platform to reach nearby residents and visitors looking for trusted local guides.
TikTokShort, engaging clips showcasing unique tour highlights attract younger travelers.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Showcase unique local experiences.
Content angles that work for Tourist Guide:
Hidden gems and insider tips
Customer testimonials and stories
Behind-the-scenes of tours
Seasonal events and festivals
A post idea to steal
5 Must-See Hidden Spots on Your Next Visit
Planning a trip? Let me share 5 secret spots that most tourists miss but you’ll love exploring!
Sample post
Discover the City’s Best-Kept Secret Alleyways
Ever wondered where locals go to escape the crowds? Here’s a sneak peek at some hidden alleyways full of charm and stories...
Image: photo of a colorful, quaint alleyway with local art
How eHandshake actually gets Tourist Guide more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Tourist Guide turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.